We’re not done yet with nostalgic design. While we already have 70s revival, Neo Deco and grandma-chic, there is a looming question: Are these trends authentic?
Heritage revival is the latest historical design trend to hit the scene and with it comes extra emphasis on history. But will it just join the others in a scrap for relevance in an increasingly reminiscent world?
Read an expert’s comments on the trend and why it stands out amongst other historical design trends.
What is Heritage Revival?
Heritage design is the use of motifs, shapes and styles in design that characterise traditional architectural and interior design styles. However, heritage revival transports these features to a contemporary context. So, it’s not just the typical neoclassical townhouse in London filled with heirlooms. It can be the Moorish sunroom added onto a modern Lagos home. It can be the traditional Tuscan home with mid-century minimalist hardware instead of wrought iron. The qualifying characteristic is tradition, be it in drips or drops, paired with today.
“Heritage Revival has really come into its own because people are craving spaces that feel grounded and full of character,” Adam Robertson, Managing Director of Urbane Living, says. “After years of minimal and impersonal interiors, we are seeing more interest in design that carries a sense of history and personal story.”
“It is not about simply recreating the past,” he adds, “but about layering those historical elements in a way that feels warm, thoughtful and relevant today. When you combine characterful wood or classic parquet with a contemporary setting, you get a richness that feels timeless and inviting rather than just nostalgic.”
What Makes Heritage Revival Different From Other Nostalgic Trends?
The risk with all nostalgic trends is that you end up curating a home that feels like a highlight reel. No sentimentality, no story, no soul to the pieces and their arrangement; just a room full of archaic things.
Heritage design has a much stronger anchor than “it’s old and therefore chic.” With traditions and history of ancestors, it goes much deeper; hooking to the core of who we are. It just feels more anthropological than the archival trends.
“With this trend [heritage revival], homeowners are drawn to authentic materials, textures that show craftsmanship and details that feel like they have lived lives before us,” Adam says.
Home items don’t exist in isolation. To design a good space, you need to assign a purpose and place for the items to interact with your space. This way, the ensemble will feel refined, meaningful and interesting.
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